Helping kids level up their screen time

Prickly Bear is a diverse group of parents and professionals who are striving to make education better for the next generation.

Assi

,

CEO

Assi is a father of 4, based in London, avid Brawl Stars player, kid at heart. Assi led commercial growth at Sight Diagnostics, ran data at the Very Group, and spent 7 years at McKinsey & Company.

Anshu

,

COO

Anshu is a mother of 2, a mathematician by trade and revels in playing games. Anshu spent 10 years advising FTSE 100 business leaders. After leaving Goldman Sachs, she founded Buy To Let Loose, became BBC Radio’s Property Guru, and wrote a bestselling book.

Gilad

,

CPO

Gilad is a father of 3, proud owner of a Belgian Shepherd-Corgi mix, avid gamer and photographer at soul. Gilad has created two leading podcasts, mentored startups at Google, and worked at several tech companies including eBay.

Our advisors

We're supported by a leading team of researchers and thought leaders across in gaming and education.

Carla Aerts

Carla is an EdTech thought leader, strategist, and mentor, and driving force in bringing education to the 21st century, and has seen it from all angles: from impact in the classroom, research and venture creation to policy and regulation. Carla is passionately curious about learning, story, creativity and music. Carla is based in the Cotswolds.

Prof. Daniel Levy

Daniel leads the Cognitive Neuroscience Laboratory at the Reichman University (IDC Herzliya). His research focuses on understanding the core processes and brain systems that comprise human attention, memory and learning. A father of 6 and avid hiker, he is originally from New York, and currently resides in Israel.

Dr. Rafi Gidron

Rafi Gidron is a serial entrepreneur and angel investor, co-founder and board member in many startups including Chromatis, E-toro, Zoomd, BiomX, BitDam, Scorpio, ArtAi, Worthy, Nanofabrica, Semperis, Vibrant, Voyage 81, Xperiti, and many others. He has also co-founded two non-profit national initiatives under the auspices of the late President Shimon Peres: Israel Brain Technologies and a Nanotechnology Initiative.

Our kid advisory board

The brilliant young minds dedicated to putting kids at the center of the Prickly Bear product

Henry Bray

My name is Henry Bray, I am 14 years old and I live in East Sussex in England. I enjoy playing football and I support Chelsea. I play a mixture of games such as Minecraft, Fortnite, Fifa 22 and COD but I like to play them with my friends

Indira Fryer

My name is Indira Fryer (everyone calls me Indy), I am 9 years old and live in Hampshire, England. I love reading and my favourite books are the Harry Potter series. I sing, dance and act, and in my spare time, I play a variety of games such as Pokemon Go, Hungry Shark, Spore, Valheim and many others. I tend to enjoy these games in single player but sometimes, I play with my dad (who is a keen gamer, like me!)

Our team